2024 Hispanic Radio Conference Agenda
June 12
2:10–2:30pm
Opening Remarks
2:30–3:00pm
Keynote Presentation
3:00–3:50pm
The Impact of Mexican Regional On Today’s Consumers and Marketing
3:50–4:30pm
Navigating AI Challenges and Opportunities
4:30–5:20pm
Leadership Roundtable
5:20– 6:00pm
Medallas de Cortez Awards Presentation
Sponsored by:
6:00-7:30pm
Cocktail Reception
Sponsored by:
June 13
7:45-8:45am
Continental Breakfast
8:45–9:30am
Local Sales Roundtable
9:30–10:15am
Morning Coffee Chat with Advertising Experts
10:15–10:35am
Break
10:35–11:15am
Getting Out the Vote — How Hispanics Will Shape the Election
11:15–11:55am
Hispanic Radio Alliance — How to Succeed by Trying
11:55am–12:05pm
Informacion Romper
Sponsored by:
12:05–1:30pm
Lunch
1:30–2:10pm
TBA
2:10–2:50pm
Music Vs. Spoken Word — Satisfying the Demand
2:50–3:10pm
Break
3:10–3:50pm
How Today’s FCC and the Election Might Change/Challenge Hispanic Radio in 2024 and Beyond
With a fully seated FCC now, Chairwoman Rosenworcel has the majority needed to push forward her agenda, thanks to the appointment and confirmation of Anna Gomez, the first Hispanic commissioner in two decades. That agenda includes thwarting efforts at radio ownership deregulation, incentives for local programming, large fines, foreign programming, reintroducing once-paused EEO requirements, and the approval of booster zonecasting, which could dramatically alter the radio advertising landscape … and that’s just radio. These topics and more will be addressed at our annual Washington update with a panel of broadcasters, legal eagles, and policy wonks to see what will be next and how will this little thing called the Presidential election could impact all of them.
Moderator: Frank Montero, Partner, Fletcher, Heald, & Hildreth
3:50-4:30pm Hispanic Radio’s Role in the Issues of Immigration
4:30pm Closing Remarks
*all sessions and times subject to change
